Widely recognized as one of the most prolific designers and artists in the skateboard world of the ’80s and ’90s, Ron is also known as one of three founding members of RVCA Clothing, where he created all of the logos, the slogans, the look and feel, and almost all of their graphic design. Although music and record cover art influenced most of that visual output, with The Way Out, the sounds and music are the focus. In his pre-teen years, Ron was lucky to be able to hang around at radio station KROY in Sacramento, California with disc jockey and programing director Robert John, which made him take notice of what DJs were doing.
 

Fast forward to the late ’80s, when Ron started designing skateboard graphics, t- shirt designs and ad layouts: he took that opportunity seriously by beefing up his already growing record collection with the most “far out” music he could find in the local record shops to help him “see” new graphic ideas. Since then, Ron has spent thousands of hours in almost every single record shop in the state of California, many across the United States, and even dozens around the world on various continents. Constant searching has led him to psychedelic, dub, and electronic oddball records (and CDs). Ron would then use these discs as a background soundtrack while working at his desk as an over-the-top creative jump start for his designs. For skateboard art fans out there who remember Blockhead Skateboards, this sound show can be looked at as a way to *hear* what those trippy “way out” graphics on the bottom of those decks *sound* like!

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