WHERE?
“As you reach out for ‘where it’s at’ - only to find when you’re ‘where it’s at’ - it isn’t ‘where it’s at’
at all...” -Dave Diamond 1966
WHY?
Nothing Is Cool provides an option to current hyped-up and played-out fashion trends, while also helping to encourage people of all ages, sexes, and from every continent to fearlessly do their own thing, develop their own style, and wave that non-conformist flag high!
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What?
Nothing Is Cool is a clothing and accessories brand based upon a single graphic that many have claimed to be one of the greatest to come out of skateboarding culture circa 1985-'95. Although the typical viewer's initial reaction upon first glancing at the Nothing Is Cool graphic can feel like a slap in the face, it ultimately supplies a feeling of freedom from trying to fit with the “in” crowd, giving it a universal, timeless rebel appeal.
WHEN?
Nothing Is Cool’s rebellious roots go all the way back to 1988, when Ron Cameron first applied this graphic to the top side of his Blockhead Skateboards deck model sub-titled “Simple Simon,” replacing the usual company logo and purposely positioning it upside-down, to boot!
“I remember when I wanted to put Nothing Is Cool on my deck back in 1988. I felt it was like a personal statement to the world, or even a message to the whole universe. It was in the shape and form of a bumper sticker, which was very odd to release through a skateboard company. But, then I figured it would fit nicely on the top of a skateboard between the front and rear grip tape so pedestrians and cops might see it.” -Ron Cameron
The original graphic was inspired by many things swimming around in Ron’s head at the time, including cartoons, magazine ads, “too cool for school” attitudes, and even the music he was listening to. The songs that most notably influenced the attitude, words, and characters of
Nothing Is Cool were “If 6 Were 9” by Jimi Hendrix, “There’s Nothing On This Side” by Wall Of Voodoo, and “Through Being Cool” by Devo.